Privacy policy

1. What personal information we collect

We collect only what we need to deliver the service:

• As you use the wizard: the description of your business, the name and domain you choose, and your email address if you give it to us.
• When you pay: the plan you chose, the amount, and the payment reference and status. Your card details are entered with, and handled by, our payment providers — LaunchPad does not see or store your card number.
• To register your domain, the details the domain registry requires: your first and last name, company name, email address, phone number, physical address (street, city, province, postal code) and country.
• Your brand kit: the colours, fonts and tagline generated for your business.

2. Why we collect it

We use your personal information to:

• Register your domain in your name. The domain registry requires accurate registrant contact details, so these are mandatory to complete a registration.
• Set up your email forwarding or mailbox and publish your landing page.
• Generate name and brand suggestions. Your business description is sent to our AI provider to produce these suggestions.
• Take payment, send you order confirmations, and let you sign in to your account with a one-time magic link.
• Provide support and keep records we are required to keep.

3. Our lawful basis

Under POPIA we process your information because it is necessary to perform the service you have asked for and the contract between us, to meet legal and registry obligations, and for our legitimate interest in running and improving the service. Where the law requires your consent, we ask for it.

4. Who we share it with

We share personal information only with the providers we need to deliver your order, and only what each one needs. We do not sell your personal information.

• Payment providers (Paystack and PayFast) — to process your payment securely.
• Our domain registrar (HostAfrica) and the domain registry — to register your domain. Registries require registrant contact details, and some information may appear in registry or WHOIS records. ID protection is enabled by default to reduce what is publicly visible.
• Our email provider — to set up forwarding or a mailbox on your domain.
• Our AI provider (OpenAI) — which receives your business description to generate name and brand suggestions.

5. Cross-border transfers

Some of these providers process data outside South Africa. Where personal information is transferred across borders, we rely on providers that are required to protect it to a standard comparable to POPIA.

6. How long we keep it

We keep your order and registrant records for as long as we need them to provide and support the service and to meet legal, registry and tax obligations. When we no longer need them, we delete or anonymise them. Domain registrant details are retained for as long as the domain is registered, because the registry requires them.

7. How we protect it

We take reasonable technical and organisational measures to protect your personal information against loss, misuse and unauthorised access. No online service can be completely secure, but we work to keep your information safe and to limit who can access it.

8. Your rights

Under POPIA you have the right to ask what personal information we hold about you, to have it corrected or deleted, to object to certain processing, and to lodge a complaint. You can exercise these rights by writing to our Information Officer (see section 12), by replying to any email we send you, or through our help page. You may also complain to the Information Regulator of South Africa if you believe we have mishandled your information.

9. Cookies and sign-in

We use only what is necessary to run the site and to sign you in — for example, a session created when you use a magic link to access your account. We do not use your personal information for third-party advertising.

10. Children

LaunchPad is intended for business owners and is not directed at children. We do not knowingly collect personal information from children.

11. Changes and contact

We may update this policy as the service changes; the effective date above shows when it last changed. To reach us about your privacy, email support@rooralplatforms.com or reply to any email we send you, and a person will pick it up. See our terms of service for the terms that govern using LaunchPad.

12. Responsible party and Information Officer

The responsible party for your personal information is Rooral Platforms (Pty) Ltd, registration number 2025/282232/07, of 1004 Galjoen, Garsfontein, Pretoria, Gauteng, 0081, South Africa.

Requests to access, correct or delete your information, objections and privacy complaints go to our Information Officer at support@rooralplatforms.com. If you are not satisfied with our response, you can complain to the Information Regulator of South Africa at inforegulator.org.za.